Redefinición

Make an 8-second 16:9 dictionary-style scene for [who will watch, e.g. marketers on LinkedIn], playing muted in the feed. Use only the word and the two definitions below. Sand background.

The word appears in a large dark serif with its part of speech in small gray italics beside it. A thin rule draws beneath, then the common definition fades in. At 3 seconds a rust-orange line strikes through it line by line and it fades to gray. End frame: below it, a small orange "ACTUALLY" label appears and the new definition writes in word by word in the serif.

Word: [e.g. "Content", noun]
Common definition: [e.g. "Something you post because the calendar says so."]
New definition: [e.g. "A promise your audience can act on."]