Create an 8-second dictionary-style scene on a sand background. The word "Content" appears in a large dark serif with "noun" in small gray italics beside it. A thin rule draws beneath, then "1. Something you post because the calendar says so." fades in. At 3 seconds a rust-orange line strikes through the definition line by line and it fades to gray. Below it, a small orange "ACTUALLY" label appears and "A promise your audience can act on." writes in word by word in the serif.