Create a 7-second pyramid on an off-white background. Title in a serif "What actually moves the needle". A pyramid of four trapezoid tiers builds from the bottom up with a small bounce: gray "Tools", darker "Style", darker "Structure", and finally an orange triangle "Story" on top. As each tier lands, a dotted gray leader draws to the right with a note: "what renders it", "how it looks", "what comes when", "why it matters".